Creative Works
“If people don’t see themselves in the advertising and storytelling, they’re not going to connect that it’s for them.”
A CODA Story
As a CODA, or “child of deaf adults,” Tony has always straddled two worlds. And now that he hasn’t been able to see his parents in over a year, staying close is more important, but also more difficult, than ever. But with the help of assistive technologies like Live Captions and Google Meet, Tony and his family are able to share the moments that matter most.
“Great ads should reflect everyone, including the 1 billion people worldwide who identify as disabled and control 8 trillion dollars in spending. ”