Think with Google: Why inclusive marketing means accessible marketing

The disability community continues to be underrepresented and undervalued in advertising. Read how, KR Liu, Google’s head of brand accessibility, shares her personal story and why accessible marketing is critical for every brand.

 

Google Marketing Live - Inclusive marketing means accessible marketing

Join KR Liu, Head of Brand Accessibility at Google, and Andraéa LaVant, founder and president of LaVant Consulting, a disability-focused strategy and communications firm, to learn more about the importance of accessibility in marketing

 

Adweek: The minute-long ad supports the brand's assistive Look to Speak app

Adweek: Google Turns a Look Into a Winning Story of Accessibility for the 2022 Oscars

The brand's latest, emotive ad supports its Look to Speak app

‘Disability keeps getting left out’: A Google exec on boosting representation of people with disabilities — and bringing them into the C-suite

‘My hearing loss is my superpower, but it took a lot for me to recognize that,’ says KR Liu

 

Adweek: 2021 was the year of creating lasting support for disabled communities that lasts beyond a single product.Google, Lowe's, Airbnb

Adweek: 11 of the Most Accessible Brand Campaigns and Actions of 2021

These brands created deeper connections with disabled communities.

KR Liu named Adweek Creative 100: Branded Content Innovators 2021

Learn about the creatives who set the bar for brands when it comes to quality and originality

 
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